RSS [burn me a feed]
How it works:
RSS stands for Really Simple Syndication and (without pertaining to any technical knowledge) allows you to sit back, get a coffee and put your feet up, whilst the news you are interested in comes winging its way into whatever feed burner or aggregator you are choosing to deploy. It avoids email congestion and means you don’t have the headache of remembering to track all the sites you want to keep up to date with.
Use it to:
Nurture your universe. Your universe of potential contacts is everyone you, your business, marketing material or reputation has ever come into contact with. Many won’t be ready to do business, but will value your news for months or even years, whilst you demonstrate your industry knowledge through the interesting and dynamic changing sections of your site – effortlessly. With the same effort it takes to write your blog, your content is also delivered to the virtual doorstep of your readership. The challenge then is in promoting your RSS feed and proving its worth. When the world and his wife has a constantly dripping news feed, despite the relative ease with which readers can obtain the feed, there are still only 24 hours in a day and a finite amount of information anyone can read – so prove that yours should be one of them.
What you could get:
An informed readership.
A reputation as an expert. Much like with your blog, a good mix of industry and business news, opinion, diversity, conversation, rich media and a slight Devil’s Advocate attitude could get you an engaged, amused and informed audience.
Prime position front of mind – the equivalent of being able to freeze time in terms of marketing super power.
