Posted by Rebecca Sykes on Aug 5, 2009 in
digital marketing,
marketing,
new media How it works:
RSS stands for Really Simple Syndication and (without pertaining to any technical knowledge) allows you to sit back, get a coffee and put your feet up, whilst the news you are interested in comes winging its way into whatever feed burner or aggregator you are choosing to deploy. It avoids email congestion and means you don’t have the headache of remembering to track all the sites you want to keep up to date with.
Use it to:
Nurture your universe. Your universe of potential contacts is everyone you, your business, marketing material or reputation has ever come into contact with. Many won’t be ready to do business, but will value your news for months or even years, whilst you demonstrate your industry knowledge through the interesting and dynamic changing sections of your site – effortlessly. With the same effort it takes to write your blog, your content is also delivered to the virtual doorstep of your readership. The challenge then is in promoting your RSS feed and proving its worth. When the world and his wife has a constantly dripping news feed, despite the relative ease with which readers can obtain the feed, there are still only 24 hours in a day and a finite amount of information anyone can read – so prove that yours should be one of them.
What you could get:
An informed readership.
A reputation as an expert. Much like with your blog, a good mix of industry and business news, opinion, diversity, conversation, rich media and a slight Devil’s Advocate attitude could get you an engaged, amused and informed audience.
Prime position front of mind – the equivalent of being able to freeze time in terms of marketing super power.
Tags: digital marketing, new media, online behaviour
Posted by Rebecca Sykes on Mar 9, 2009 in
digital marketing,
marketing,
new media Opinions please! A short survey regarding the effectiveness of new media, how much importance is placed on it within the marketing mix, plus the best and worst you’ve encountered….
Click Here to take survey
I would really appreciate your feedback and look forward to writing a revealing analysis, to be summarised and posted for the viewing pleasure of anybody who may be intrigued by the findings!
Thank you.
Tags: Attitudes, digital marketing, new media, online behaviour
Posted by Rebecca Sykes on Mar 9, 2009 in
digital marketing,
marketing,
new media A brilliant video to summarise the changes and challenges for modern marketeers…
http://www.youtube.com/watch?v=NewrL-Tw_Wk
Tags: Attitudes, digital marketing, new media, online behaviour
Posted by Rebecca Sykes on Mar 9, 2009 in
digital marketing,
marketing,
new media In the not so distant past, attention could be bought and traded, practically in weights and measures. It was a commodity bartered for in after-work drinks and tickets to Ascot/The Premiership/The BAFTA’s for the people who held the keys to that magical gateway, beyond which was the land of rapturous attention. Once upon a time you bought airtime and were guaranteed that at least half the population would sit and listen to what you had to say.
Only now the control gauge has swung a 180 and the dial is pointing firmly at users…oh, and it’s not about what YOU have to say, it’s about what you might have to hear. Listening has long been a one-way street, unless of course we’re engaging in a bout of expensive market research and then we’re all ears. It’s not enough just to listen when we ask a question anymore; we need to be listening even when we’re not being spoken to. Think of it like that friend you don’t keep in very close contact with, until you remember that their brother works at Apple and you fancy discount on your new iMac; they’re not going to keep picking up the phone to you forever if it always comes down to what they can do for you.
You can’t buy attention today anymore than you could buy respect or love. It might look like attention on the outside – real estate on a website, air time on a targeted satellite channel – but users own the time and the space and if they choose to withhold their attention then they’ll simply fast forward through the TV spot you paid for (they’re probably watching the programme days later than it aired or have downloaded it on their PC/mobile anyway).
Attention today is earned and every last drop requires the creative and strategic pairing that means that your thought-starting gem of an idea is waiting in the right places for whenever your eager, investigative audience should happen to search it out…and tell someone about it.
Value is in the eye of the beholder and as marketers there is a large debt to our ‘listeners’ to be repaid. Users are in the driving seat and they’re demanding to see the proof in the pudding, we said we understand better, care more, work harder, last longer….so prove it. Congruence is our new best friend. User control means that businesses need to be totally transparent and keep every promise. Surprise and delight by doing exactly that.
Tags: Attitudes, digital marketing, new media, online behaviour
Posted by Rebecca Sykes on Feb 2, 2009 in
digital marketing,
marketing,
new media Ok…so it’s a popular theme. The digital revolution is quietly transforming our lives and the way we interact, learn, travel, do business, shop and pretty much the way in which we meet all other social needs.
There has been lengthy debate surrounding the extent to which we will become digitised, with everyone predicting, Nostradamus -style, a year at which we will be fully digitally literate. There have also been many ‘how to’ guides published regarding the ways in which to maximise the financial opportunities of a digital-savvy society.
However what I am interested in is attitude conversion; the ability of digital and new medias to change someone’s attitude or behaviour. Businesses spend millions, and with the publication of the Carter Report and the subsequent government investment, are set to spend millions more online…yet all we really know is who clicked where and how long they chose to dwell. We know what the industry deems entertaining and innovative, but does that simply highlight which clever creative is to be the next Cadbury gorilla with electronic go-faster stripes? How can we determine which creative, which formats and which criteria makes an execution affect consumer attitudes and behaviours?
Cadbury Gorilla
I would love to know your views on the situation and would very much appreciate your comments on either:
a) Which new media concepts have changed your attitudes or behaviour towards a product/service?
b) What was it about those concepts that was influential i.e. were they interactive/original/offer you something unique?
c) Can you recall anything you’ve seen that was perhaps clever but missed the mark?
d) Where do you think new media is really effective?
e) Where, if anywhere, do you think new media or digital formats may never work?
Your comments can be as short or as long as you like and you can either respond via this blog (just add a comment) or email me with any insights into any or all of the above at sykes.rebecca@googlemail.com
Thank you!
Tags: Attitudes, digital marketing, new media, online behaviour
