Facebook has been and to some extent still is THE social connection platform that helps over 250 million people communicate more efficiently with their friends, family and coworkers.  Now with fan pages for business users, vanity URLs and Facebook advertising there are many more ways to grow your network, build awareness and link to new prospects through the news feeds of your loyalists.

Use it to:

Create a hub (yes, much like the way in which your website is a hub) but with the added bonus of being rooted in sociability.  Meaning that you can upload images, videos, thoughts, opinions and links…and other people can upload them too.  Creating a dialogue, a cumulative net of resources, an audience for asking questions and seeking feedback and an organic mechanism for inspiring new prospects to come and take a look.  NOTE:  this is not your own personal advertising platform, one way communication is as ineffective on Facebook as national cinema advertising might be for your local garage.

What you could get:

A friendly network.

A social hub (from which to connect all other social mediums, with an Aggregator if you’re not a fan of spending hours repeating yourself across numerous platforms).

Or…a completely useless page of one-way announcements and dwindling fan numbers, if you don’t invest some energy and backbone into.  Dare to ask, reveal what isn’t yet finished, collect feedback and respond directly to it.