So there are thousands of other sites from which you can launch your message and participate in stimulating debate other than just your own website….but there aren’t a thousand extra hours in the day with which to complete the enormous task of staying abreast of the ever-evolving online community.  So exploit your efforts by writing once and posting, tweeting or updating many times simultaneously on your different networks.

Use it to:

Claim back your life!  As much as social networking is a fabulous exercise in brand building, lead generation, customer service, conversion and retention; there is other work to be done in the office, you know like actually developing the products and services you’re generating all this buzz around, strategising, finance plans, meeting humans face to face, that kind of thing.  Between your feed burner and your aggregator you can live the life of a social entrepreneur, continuing to converse, provide information, have an opinion and stay up to date with everyone else’s news, as well as actually leaving the office before midnight.

What you could get:

An online footprint like a woolly mammoth.  Big enough to make you known to a much wider audience and net people that can be drawn in to your social web (by cross-promoting your various channel appearances), ready for you to nurture and over-awe with your valuable wisdom.  Enough said.