Digg, Netscape and Delicious are just a few examples of social bookmarking tools, which allow users (us) to flag or ‘bookmark’ something of interest – from large corporate sites and news announcements to obscure blogs and the wandering thoughts of anyone who happens to have access to a computer.  Other members of the site community then vote on them (it’s time sensitive, so after about 51 votes within 24 hours on Digg or 10 votes within 10 minutes on Netscape) your story can be catapulted to the stratospheric heights of the home page.

Use it to:

Drive. Lots. Of. Traffic. The catch?  What you’re writing has to be of serious value, well-written and incredibly well seeded.  Perfect for when you’ve written a timely, interesting and relevant article.  If you can upload this and seed the link on all of your social platforms, including your blog and website, providing one-click access to rate your article, you’re sure of a major spike in traffic.

What you could get:

Impressions on your impressions.  Engaged pairs’ of eyes at that.  For someone to read your article and consider it worth putting their name to as a voter or commentator means that they more than likely actually read it (and it’s now immortalised in a massive repository of newsworthy content for more people to find, which sounds like a bit of a Brucey Bonus to me).