Twitter Promoted Tweets
Twitter’s Promoted Tweets as a media opportunity is still embryonic enough to remain an enigma-even to those who have tried it. If you are talking/tweeting about something which doesn’t have enough organic traction to become a trending topic on it’s own, then will ‘sponsoring’ the trend (for the pleasure of which Twitter adds a big ‘sponsored’ badge, which might as well say PAID FOR) generate genuinely curious traffic that don’t receive your message already through a lens of scepticism? Doubtful. But then, show me a media buy that does deliver that and I’ll plough all my available budget straight in (albeit this is not an astounding sum, let me assure you!)
But this is what makes the learnings from Twitter so vital. Buying media on social platforms is a solid business model for companies whose lack of profit-driving mechanisms have been tirelessly trawled through in the press. And for some, take a bow Facebook, it’s working. But we have to learn and I admit it is easy to forget, you can’t buy engagement. Promoted or not, a trending topic must display valuable content, opinions, new stuff, a frenzied debate even.
I learnt that it would be advantageous
